Political Campaign Ads

Alright, if you’re like most folks, by now you are getting tired of the mudslinging that you are witnessing courtesy of every politician that wants your vote in November. The next couple weeks will only get worse with the upcoming elections. But every time you hear a radio political campaign ad, or see one on television or in print do you just gloss over it? Do your eyes glaze and you start daydreaming you are in Bermuda? Do you wish it would all end sooner than later? Or, do you see this an awesome opportunity for homeschooling?

If you are like me, you seize the opportunity for some good old political analysis. I know it sounds weird, but as a Political Science major I always find this time period fascinating. So, besides enjoying food, geography, history and cultures I also happen to enjoy politics. For some this might seem like the height of absurdity but politics is as much about life as any other subject. In fact, politics determines in many ways how you live your life since politics affects the laws that govern you. In addition, politics at its core is about people, compromises and communication.

If you understand the U.S. Constitution, then you can analyze the campaign promises and discuss whether what they are promising is even feasible. When an ad attacks the incumbents voting record you could check out the voting record of the candidate. Perhaps there was some pork in the bill and that is why they voted against it.

Heck, you can have great discussions with a child of any age. What is pork when it comes to legislation? Is it really a pig? What is a candidate? How do they become one? What is a party primary? Why is there a convention? What is a third party candidate? How does one become an incumbent?

For younger children you could just point out the yard signs and analyze the colors. Which ones grab your attention more? Why? Do they tell you anything about the person running for office?

As they get older you could have a discussion about what it means to be a Democrat, Republican, Libertarian, Independent, Socialist and Communist. Give examples of where each party stands on issues they understand and that are age appropriate. For example, they will grasp topics such as the environment, local issues such as libraries, and whether they support the family.

For older kids, you can ask them to read an article or two about the campaigns each day. Perhaps assign or recommend that they follow a particular campaign for about 6 weeks. Ask questions and see if they can figure out the answers. Kids are very resourceful.

There are many ways political campaign ads can be incorporated into learning about government, politics, communication, advertising, writing, reading, critical thinking, analysis, statistics, debate skills, campaigning strategies, and much more.

So, next time you see a political campaign ad don’t tune out. Engage your child. Don’t underestimate your child. They get more than you can imagine. And you will get something too. The opportunity to become a better informed voter while teaching your child.

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